This pretty much all started because of a single New York Times article. Everywhere reported that Google was requiring Verizon to abide by net neutrality except

This pretty much all started because of a single New York Times article. Everywhere reported that Google was requiring Verizon to abide by net neutrality except the NYT which said it was destroying net-neutrality (pretty hard to do when it never existed). The fact that everyone on the internet reads the NYT and Gawker (and Gawker just reports on NYT reports) lead to some sort of vicious rabble-rousing feedback cycle. The power of the media.