>At 500 cars, I wonder if the sales even pay for the project 500 cars * $1million each = $500 million in revenue. From previous disclosures I would estimate R&

>At 500 cars, I wonder if the sales even pay for the project 500 cars * $1million each = $500 million in revenue. From previous disclosures I would estimate R&D costs for this car are $50-80 million, production costs ~$200 million, and a large chunk for sales and marketing. They also have to provide owners with high quality post-sale services such as event invitations, free track days, complementary services, etc. But after those expenses they are easily making $150 million profit on this. Hypercar sales are a cash cow if you can convince rich people to buy your cars. The 'halo effect' you mention is also quite true, as these hypercars increase brand value and get the slightly-less rich people to buy their lower end models.