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I'm not sure if it's halo effect in the traditional "bring them into the showroom" sense, and it's not like their existing cars aren't lust-worthy already, but

by rconti 9y ago

I'm not sure if it's halo effect in the traditional "bring them into the showroom" sense, and it's not like their existing cars aren't lust-worthy already, but it certainly doesn't hurt to come out with something top-of-the-heap wild. At 500 cars, I wonder if the sales even pay for the project. Then again, they get the aforementioned halo effect AND they get tech to trickle down into future lower-end vehicles.

tristanj 9y ago
>At 500 cars, I wonder if the sales even pay for the project 500 cars * $1million each = $500 million in revenue. From previous disclosures I would estimate R&D costs for this car are $50-80 million, production costs ~$200 million, and a large chunk for sales and marketing. They also have to provide owners with high quality post-sale services such as event invitations, free track days, complementary services, etc. But after those expenses they are easily making $150 million profit on this. Hypercar sales are a cash cow if you can convince rich people to buy your cars. The 'halo effect' you mention is also quite true, as these hypercars increase brand value and get the slightly-less rich people to buy their lower end models.