We were thinking to get target companies list first and then use linkedin search to find companies where we have good 2nd degree connections. To provide some m

We were thinking to get target companies list first and then use linkedin search to find companies where we have good 2nd degree connections. To provide some more context, we are searching for our first private beta batch and we have've got some good leads from 1st degree connections, but we may exhaust them soon. With the number of 2nd & 3rd degree connections it is much harder to target the right people/companies. Knowing our state, would you still advice us to invest in content vs exploiting 2nd & 3d degree connections to get first customers? Thanks for your help!