4 ms·
This might be a component, but it is not the real reason why online shopping is behind in Africa. That would be because purchasing power is low, exchange rates
by Lordarminius 9y ago
This might be a component, but it is not the real reason why online shopping is behind in Africa. That would be because purchasing power is low, exchange rates are high, and most companies don't trust the system enough to ship to Africa - even for products with relatively high demand.
Many e-commerce companies operate in my country Nigeria and I have never heard that their major complaint centered on valid shipping addresses. The problem exists true,but it is a relatively unimportant one. DHL, FEDEX and other couriers whose principal business is delivery of goods are doing just fine last time I checked.
Purchasing power and disposable income are low across the continent and for those reasons I am personally bearish about the prospects of e-commerce in Africa in the medium term.