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I would imagine they exchange them to fiat as soon as received.

• dimillian 9y ago
  That where it got trickier. IMO, if a big brand start to accept BTC, like Walmart or such, my strategy would be to hire 1 or 2 traders to deal exclusively with the BTC/FIAT wallet of the company. The goal being to make the BTC/FIAT ratio interest grows. I think accepting cryptocurrencies will create a lot of job in trading/finance for companies totally unrelated to the business.