Bottom line is that Google's advocacy of net neutrality was an attempt to innovate via legislation... by making a major competitive force illegal. There are st

Bottom line is that Google's advocacy of net neutrality was an attempt to innovate via legislation... by making a major competitive force illegal. There are strong arguments both for and against net neutrality, and Google did itself a disservice by trying to rally people behind the idea that net neutrality is the "good" option and anything else is "evil". That sort of simple binary good/bad is reminiscent of George W. Bush's approach to selling people on his war strategy. The fact is, it doesn't matter whether we have laws enforcing net neutrality... for most things a neutral net is what consumers expect and demand. For the marginal things where consumers don't care (possibly including internet search) then consumers still win.