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This is a strange headline, because the whole premise of Google Preferred is that it IS vetted. Now Google is admitting that it... wasn't? Or at least rarely.
by dbbk 9y ago
This is a strange headline, because the whole premise of Google Preferred is that it IS vetted. Now Google is admitting that it... wasn't? Or at least rarely.
- slivym 9y agoGoogle's entire tradition of content moderation has been to have accounts with privileges and then add/remove those based on content produced. Google Preferred wasn't a set of videos you could advertise on, it was a set of content creators you could advertise with. There was a watershed early last year when they realized that a relatively tiny number of videos could be picked up by traditional media and used to beat up youtube in the press. So now they're moving away from that. They're going to moderate every video. That started with the low cost: everything monetized goes through the iron fist of the Youtube demonetization wizard. Now for the high end content they can't treat people like that - because top talent has leverage. So the more the content is worth, the more they'll spend on QA. The fundamental doesn't change though - they're moderating the content not the creator anymore.