Don't assume the worst in people. There are plenty of potential clients who don't care about gender or class when looking for a freelance writer. About those wh

Don't assume the worst in people. There are plenty of potential clients who don't care about gender or class when looking for a freelance writer. About those who do? Frankly, screw them. They're not worth your attention. Visually both your website and your Twitter profile look a bit bland and dreary. You might try to develop a consistent identity, a personal brand if you will. A consistent colour scheme would definitely help in my opinion. Nothing too glaring, just 2-3 bright and warm colours. There are online colour palette generators like http://colormind.io/ http://colormind.io/ or https://coolors.co/ https://coolors.co/ that can help you with that. In terms of content I'd focus more on the value you provide to your clients rather than very personal matters (such as the last paragraph on your home page). It's good to have a personal, relatable story but it has to connect to what it is you're offering. Regularly publishing blog articles definitely helps. I wouldn't try to directly monetise those though. Instead use them to attract new clients by providing morsels of information they might find useful. Perhaps finding a different, narrower (and more lucrative) niche would be beneficial, too.