And one of their main bait methods is in their writing. Angel investors and others in their eco-system are writing on the internet about how to make money on th

And one of their main bait methods is in their writing. Angel investors and others in their eco-system are writing on the internet about how to make money on the internet. These articles are what young programmers read, and the methods that these people write about is what the programmers end up using. Salesmanship is a fact of life. Even great products need effective marketing. People only use products they've seen. A company must find an audience and prove to them that the company is worthy of their money. Blogging and hanging around social sites accomplishes this faster than anything else. It means immediate feedback from tens - if not hundreds - of people, and a company can rapidly change its plans accordingly. Maybe I'm not reading the right angel investing blogs, but what I've seen is very up-front about the risks (although they obviously are outweighed by the rewards :D). Caveat emptor!