Yeah I thought that was interesting too. I think they are most likely name dropping Google just because they want to reinforce whatever type of association with

Yeah I thought that was interesting too. I think they are most likely name dropping Google just because they want to reinforce whatever type of association with Google that they can get. Lots of people won't register this as a bad thing per se, and will just think "Wow it's super cool that Intel is working with The Googles on something". As developers, we should know this phenomenon well by now, as it's dictated an ever-increasing portion of our toolchain. "Oh, you say Google uses this thing?! I use it too then! Google and me are best buds!". (This applies equally to Facebook, and to a lesser extent, Amazon. Compare one of my son's favorite YouTube videos at [0]). Alternatively, they may want customers to think "Oh boy you have to be a super genius guy like the Googles to beat up Intel so this isn't a big deal", or "How could Google do this to a nice company like Intel". So many possibilities, but really all of them turn out well for Intel. [0] https://youtu.be/6x0yWfmh-zk?t=19 https://youtu.be/6x0yWfmh-zk?t=19