Less work for the company because the process is simpler, and allows them to "test the waters" and back out if response is cooler than they imagined it would be

Less work for the company because the process is simpler, and allows them to "test the waters" and back out if response is cooler than they imagined it would be. https://www.inc.com/christine-lagorio/public-offerings-how-confidential-ipos-are-changing-the-market.html https://www.inc.com/christine-lagorio/public-offerings-how-c... is a good read.