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I’m not a vet, so I won’t comment on the subject itself, but on a related note, I always found “Google Preferred” to be a bizarre naming choice. Why would a gl
by ronilan 9y ago
I’m not a vet, so I won’t comment on the subject itself, but on a related note, I always found “Google Preferred” to be a bizarre naming choice.
Why would a global, and generally loved brand, use the name of another to market a product?
- fixermark 9y agoYouTube is owned by Google.
- donatj 9y agoEven so. It’s a strange use of branding. It would be like Beats having a line of “Apple Preferred” headphones. In the eyes of many consumers they’re unrelated because they’ve up until now pushed very separate branding.
- hobofan 9y ago> In the eyes of many consumers they’re unrelated because they’ve up until now pushed very separate branding. I mean we are both speculating here unless there is some data to prove our claims, but I would say that Google dropped any attempt at keeping the brands too separate when they introduced the Google+ comment section. The "Google preferred" also makes sense because all advertising that happens on Youtube is under the Google AdWords brand. There is no Youtube Ads, only Google Adwords for video.
- dbbk 9y agoI don't think so. The advertising business is all named under Google, e.g. Google AdWords and Google AdSense. Even the YouTube-specific TrueView ads fall under AdWords.
- tux1968 9y agoI think it's about Google advertising channels -- with advertising decisions being the driver, not the quality of the content from the Youtube side. The main consumers of this designation are potential Google customers, not Youtube content creators or users.