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It's only bad for media companies who use pretty awful tactics to get eyeballs. The trick is really to stop worrying about clicks to your site and focus on goo
by abritinthebay 9y ago
It's only bad for media companies who use pretty awful tactics to get eyeballs.
The trick is really to stop worrying about clicks to your site and focus on good content that people will engage with (share, comment, like, whatever). If it's good content people respond well to it and will seek out your brand.
You see the same thing with the savvy companies on Instagram/Snapchat/etc
It's only bad if you're essentially a click-bait factory.
- freehunter 9y agoFacebook has a metric they use to determine if they're going to show people your post, and it has to do with the first few people who see it. If they see it and don't interact with it, it disappears and no one else will see it. That really reinforces clickbait, but it also makes sure that you absolutely need those first few impressions to really count. Good content doesn't matter if the algorithm keeps it hidden.
- abritinthebay 9y agoThat's... an incredible over-simplification of their algorithms. To the point of ridiculousness.
- crorella 9y agoTHIS ^ If you are good generating good quality content that engages in a meaningful way, then you have nothing to worry about.