I think you are reading this bit of PR far too optimistically. For example, where in this statement does it say that Intel is actually going to change the way

I think you are reading this bit of PR far too optimistically. For example, where in this statement does it say that Intel is actually going to change the way they design their chips to make them more secure? It doesn't. It only says that they will be more transparent about disclosing vulnerabilities, and presumably that means they will continue to disclose those security holes to the so-called "Tier 1" group, which excludes quite a few projects. The most interesting thing to me was the subtle shift of responsibility onto vendors and consumers to make sure to patch their broken hardware promptly.