Agreed, but I have see a lot of people come away from the talk with an unfortunate disdain for ease. Ironically, in disentangling "simple" and "easy", Rich crea

Agreed, but I have see a lot of people come away from the talk with an unfortunate disdain for ease. Ironically, in disentangling "simple" and "easy", Rich created a lot of confusion about the value of ease.