I'd say, Justin Jackson who runs his business focused on marketing products (especially digital software) should be a good resource to start off from. His book

I'd say, Justin Jackson who runs his business focused on marketing products (especially digital software) should be a good resource to start off from. His book and course, Marketing for Developers[1] has top notch and actionable content that would help you bring your product closer to potential buyers. [1]https://devmarketing.xyz/ https://devmarketing.xyz/