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How Outlier, the Underground Fashion Label for Nerds, Got Cool
- bradleyjg 9y agoSomehow or another I got on this company's email list even though I don't own any of their stuff. I stay subscribed and skim the emails because they are really well written and demonstrate great enthusiasm for the product. Really top notch marketing. And a lot of the products look and sound really great. But they are invariably eye wateringly expensive even after taking into account that I expect them to be expensive. I don't know what kind of income I'd need to be making before I felt comfortable spending $395 on a hoodie, $225 on a tote bag, or $225 for sweatpants but I'm not there. (Refs: https://shop.outlier.nyc/shop/retail/experiment-049-hardco-merino-zip-hoodie.html https://shop.outlier.nyc/shop/retail/experiment-049-hardco-m..., https://shop.outlier.nyc/shop/retail/experiment-062-paper-nylon-big-box-bag.html https://shop.outlier.nyc/shop/retail/experiment-062-paper-ny..., https://shop.outlier.nyc/shop/retail/merino-coweight-sweatpants.html https://shop.outlier.nyc/shop/retail/merino-coweight-sweatpa...)