Wait, so it's just buying shares in the company Kucoin itself? Which itself is just a bitcoin exchange? By trading on Kucoin you are investing in Kucoin? I don'

Wait, so it's just buying shares in the company Kucoin itself? Which itself is just a bitcoin exchange? By trading on Kucoin you are investing in Kucoin? I don't see how this is anything like buying stocks in real company. It almost sounds like a multi-level marketing scheme.