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So how are they driving traffic? They seem to have no SEO focus at all. When you're relying solely on brand equity, you're doing yourself a strong disservice.
by InfinityX0 16y ago
So how are they driving traffic? They seem to have no SEO focus at all. When you're relying solely on brand equity, you're doing yourself a strong disservice.
Of course, that SEO part is going to be pretty expensive for them to compete in the travel space.
- loumf 16y agoI personally never start travel from search engines -- I go to a Expedia, Orbitz, sometimes the airline directly (Southwest). Traffic from brand can be better than traffic from SEO in some cases. You have to spend money, but it's under your control.
- _delirium 16y agoTravel-related queries of any sort are probably the one query I most shy away from ever entering into a search engine. The results are just so filled with garbage that it's rarely useful--- I'll go straight to a booking engine, to Wikipedia, to Wikitravel, to Lonely Planet, or to some other known site to get info, rather than deal with thousands of content-mill pages and resellers of vacation packages.