4 ms·
> An easy rule of thumb: the demand side of a market is the side that pays the money. Not necessarily, especially when you're talking about multi-sided markets
by ucaetano 9y ago
> An easy rule of thumb: the demand side of a market is the side that pays the money.
Not necessarily, especially when you're talking about multi-sided markets, like YT.
There are 3 demand components:
- Ads
- Content
- Cash
And 4 participants:
- YT
- Creators
- Advertisers
- Audience
Ads flow from Advertisers to Audience, content from Creators to Audience, Cash from Audience to Advertisers, and Cash from Advertisers to YT and Creators.
- jsemrau 9y agoCorrect. Without intention to politicize this, that is the main reason why @realDonaldTrup still exists. Eyeballs, Traffic, Usage. All lead to ad revenue for Twitter and Google/Youtube in the first example.