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YouTube should be careful in how they approach this. Treating top talent poorly is a great opportunity for an incumbent. Logan is generating tremendous value.
by hmokya 9y ago
YouTube should be careful in how they approach this.
Treating top talent poorly is a great opportunity for an incumbent.
Logan is generating tremendous value.
As technology becomes more accessible in order for YouTube to maintain it’s dominate position they need to realize that the creators have the power.
- tirpen 9y agoIs Logan generating value for Youtube though? Guys like Logan and PewDiePie are scaring away advertisers, and the kids who watch them would probably just switch and watch some other YouTuber instead if they were to go away.
- hmokya 9y agoLogan and prediepie won out on the YouTube platform for a reason. They are the ones generating the value. In the extreme case imagine that all YouTube videos were of paint drying. Would people still watch? There is real entertainment value. Content is king. Netflix agrees.
- Rapzid 9y agoI watched 3 or 4 videos of paint drying just this evening. Well, it was actually wood floor filler.. Close enough.
- georgemcbay 9y agoIf this is true then explain how YouTube has any talent left since they have almost all been universally bitching and moaning post-"Adpocalypse" and yet continue to use YouTube as their platform. If it were so easy to move off of YouTube, these many "creators" would have already banded together to create something new, backed by VC funding based on their "star-power". But this hasn't happened. Making a YouTube clone is easy, making a YouTube clone that isn't a sinkhole that just eats millions and millions of dollars is hard.
- hmokya 9y agoNo VC is insane enough to go into direct competition with YouTube. If a company such as amazon decided it was time I’m sure you would see a lot of creators move over.
- jackvalentine 9y agoI’m really interested in the future of twitch in that regard.
- nailer 9y agoMe too. But what happened to Vimeo as a YouTube alternative?
- jackvalentine 9y agoI don’t think they ever really pitched themselves as that. The website and app design is more cerebral than YouTube hype man.
- hbosch 9y agoTalent is cheap. Showing dead bodies to millions of 14 year olds is a liability.
- hmokya 9y agoTalent by no means is cheap. Human capital is very expensive. Every country on earth competes hard and pours a ton of resources on creating human capital. In the case of Logan he won out on YouTube’s platform. This is not an easy feat.
- hbosch 9y agoUnfortunately there are an entire stable of Disney-funded Maker Studio-groomed content creators willing to make the same videos. YouTube talent truly is a dime a dozen.