The trend seems to be build the brand around a less ideal domain and then buy the .com when you can afford to. Facebook (thefacebook.com), Dropbox (getdropbox.c

The trend seems to be build the brand around a less ideal domain and then buy the .com when you can afford to. Facebook (thefacebook.com), Dropbox (getdropbox.com), Delicious (del.icio.us), and Groupon (getyourgroupon.com) did this.