This is trying to create a way for publisher to say, "I don't want to track users" and have it be understood by software. Right now no such system exists. You

This is trying to create a way for publisher to say, "I don't want to track users" and have it be understood by software. Right now no such system exists. You could see organizations doing testing to see if tracking happens but they need to know what the publisher say they will or won't do. It still might not get adoption but it isn't nothing.