What it's always been - a messaging app with pictures / videos / fun tools like filters, lenses, bitmojis (honestly my favorite and most useful part of Snapchat

What it's always been - a messaging app with pictures / videos / fun tools like filters, lenses, bitmojis (honestly my favorite and most useful part of Snapchat) that has stories for when I want to share with everyone. I feel like this is media analysis grasping at straws, just like they did when Facebook made a huge deal out of copying stories and having more users. Fast forward a year, Snapchat is still here and as far as we know just as used by their user base, though growing less than before.