As others have mentioned here, this is akin to a sheep carrying a sign saying "please don't eat me", hoping wolves would respect it. Furthermore, this sheep ju

As others have mentioned here, this is akin to a sheep carrying a sign saying "please don't eat me", hoping wolves would respect it. Furthermore, this sheep just highlighted the fact that it's a troublesome sheep, that requires special attention (i.e. if the DNT flag is in the header of the first request to my site, I know I can bust out my adblock-bypassing scripts, and start serving ads differently). When I worked for [name of major ad-supported company redacted], I specifically asked a senior PM one day why are we ignoring the DNT flag in our products. He said "because that's how we make our money", thought for another second and added "also, everyone else ignores it".