I don't believe this is fair - user consent is clearly marked by the standard as an alleviating requirement. Without any user input, one must believe consent i

I don't believe this is fair - user consent is clearly marked by the standard as an alleviating requirement. Without any user input, one must believe consent is imputed upon all users absent a statement to the contrary to justify a 'please track me' default. It was the refusal of ad networks to justify why people should consent to their surveillance which torpedoed the initiative. They could have. They didn't. If they believed users wouldn't like their argument, all they had to do was sweeten the pot until people jumped on board. It remains to be seen whether or not avoiding the discussion was ultimately in their best interest - the political power-play has already started to bear poisonous fruit for the industry.