Google did that (actually took an even stronger stance). But if competitors don't do the same, then nothing changes and you are just ceding the market to them.

Google did that (actually took an even stronger stance). But if competitors don't do the same, then nothing changes and you are just ceding the market to them. To be clear, I am not advocating that companies should bow down on their principles, just that it needs to be a more coordinated effort across companies, and might need new technical solutions to evade government firewalls etc. While I am cynical that my wishes would come true, I do respect the companies that take a moral stance against their own business interests, which includes Google in China and Apple in the US.