Yeah it's unfortunate. It started I guess with TV makers implementing processing to fix problems with broadcasts before digital came around, and then just got p

Yeah it's unfortunate. It started I guess with TV makers implementing processing to fix problems with broadcasts before digital came around, and then just got progressively worse over time as the makers try to out-do each other with features that "improve" picture quality. What's worse, at this point people are so accustomed to the soap opera effect of these features that when they are turned off they think something is wrong. Try it at a friend's or relative's house – change their settings to turn off motion interpolation and noise removal and such, and I'm sure most will start thinking something's wrong with their set. It's sad.