Why on earth does a TV need denoising built-in? I've noticed this trend—when I rarely visit electronic stores—where all the display models have huge vibrant scr

Why on earth does a TV need denoising built-in? I've noticed this trend—when I rarely visit electronic stores—where all the display models have huge vibrant screens, but whatever they show on them is always oversaturated, sharpened, and in general overprocessed. On top of that, when I visit some people's houses, they have everything setup completely wrong: stretching the picture to avoid letterboxing, upscaling from a lower resolution signal (acceptable depending on your distance, but better to have an HD signal for an HD TV), motion interpolation, and so much more. What ever happened to a television naively playing what it was given? Why does everyone want a neon prickly picture and assume they know better than the people who mastered the content? I know some will say "personal preference", but there's no accounting for taste and settings like these can ruin something carefully crafted. Lastly, to get back to denoising, noise is actually detail, stop removing it (and you'll almost never have it in modern stuff, mostly just old films—where it's part of the actual negative). This trend extends to photography as well, with editors not knowing when to ease off the saturation (the greens would hurt your eyes IRL) and contrast sliders, which might explain public perception or expectation.