I agree, don't dismiss design lightly. I learned from industrial designers at Black & Decker that form can enhance and suggest function. Just changing the sha

I agree, don't dismiss design lightly. I learned from industrial designers at Black & Decker that form can enhance and suggest function. Just changing the shape of a cordless vacuum cleaner changed peoples impression from "This is a shitty, low-powered vacuum cleaner" to "This is a terrific powered dustpan" http://www.blackanddecker.com/dustbuster/dustbuster_innovation/default.aspx http://www.blackanddecker.com/dustbuster/dustbuster_innovati... Just changing the outside shape - with no change in product specs. - made the DustBuster into one of the highest selling Black & Decker products ever.