3 ms·
Eh, it's not quite the same as a social network. Indexing a webpage doesn't require any action on the publisher's part (even though in practice, it's astonishin
by tboyd47 9y ago
Eh, it's not quite the same as a social network. Indexing a webpage doesn't require any action on the publisher's part (even though in practice, it's astonishing the hoops publishers jump through for SEO). If that were the case, you would be right, and there would not be any room for niche search engines like DuckDuckGo.
Like I said in other comments - my gripe is not with advertising. My gripe is with CPM. The trend of optimizing for CPM has created a perverse incentive structure that harms the web ecosystem in many ways, and IMO, only benefits Google.