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They could've made an open standard that not only websites but other search engines could implement as well, but then again why would they do that? They'd lose
by jariz 9y ago
They could've made an open standard that not only websites but other search engines could implement as well, but then again why would they do that? They'd lose a competitive advantage.
I think AMP is very deliberately locked in to google.
- ec109685 9y agoAny site can implement an amp reader. E.g. Cloudflare has setup an amp cache third parties can use. I believe twitter makes use of this. This new open standard they are pushing will eliminate the need to even have an amp cache for a site to consume amp, win win.