Don't know what to say, man. I work for a big company that could be described as "adtech", and, while there's significant investment in GDPR and what it will me

Don't know what to say, man. I work for a big company that could be described as "adtech", and, while there's significant investment in GDPR and what it will mean/how to become compliant, nobody I talked to perceives it as existential threat. It's just one of the important, but still secondary issues. Maybe legal & product are wrong about the impact GDPR will have - that's certainly a possibility. But if I were a betting man, I wouldn't bet on GDPR upending the industry. If anything, I'd say it's partially seen as an opportunity: we could help other, less-technical customers, become assured that they are GDPR-compliant (while still continuing their - necessary! - digital marketing activity).