To be honest, Twitter seems like exactly the kind of company that this advice was made for. It had a neat idea that could have been made them a steady profit as

To be honest, Twitter seems like exactly the kind of company that this advice was made for. It had a neat idea that could have been made them a steady profit as a small to medium sized company, but took on billions of dollars in funding, hired thousands of employees and hired a bunch of scientists and high end engineers for a project that arguably didn't need most of that stuff to begin with. Hence what could have been a decent company making a cool few million a year is instead one making huge losses on the assumption it's the next Facebook.