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Why many B2C startups pivot to B2B
- nostrademons 9y agoYou could also think of it in risk/reward tradeoffs. B2C is high risk but high reward, B2B is moderate risk and moderate reward (getting a job is low risk and low reward). It's often rational to attempt the high risk/reward payoff a few times and then if it doesn't work out, take what you've got and claim your consolation prize. If you win you win big, but if you didn't you win at something else. All of the points in the article are reasons why consumer markets are high risk & high reward, but the reason why entrepreneurs focus on them at first is often just that if you're an entrepreneur, you're already the type of person that wants to see what you're capable of before settling for what reality gives you.