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Maybe Safari users, in aggregate, are more valuable than the average browser user is to advertisers, on account of Apple device owners leaning wealthier.
by tomjakubowski 9y ago
Maybe Safari users, in aggregate, are more valuable than the average browser user is to advertisers, on account of Apple device owners leaning wealthier.
- MichaelMcG 9y agoThis is exactly the case, while building out our mobile marketing strategies for higher end luxury brands, iPhone/Apple users have a much higher average HHI across the networks and are often worth the "premium" rates. NBCu getting a hold of the Apple inventory was one of the smartest things they have done to offset consumer viewing habits (within key demographics) shifting away from linear towards OTT and Mobile devices.