3 ms·
The eyes have it: An inside look at GazeHawk (YC S10) and eye tracking studies
- DenisM 16y agoThis is great that someone is trying to commoditize the space of usability testing. I wonder, though, if target market exists? This is what article says they are going after "give small Web publishers and e-retailers access insights into the performance of their own websites that only bigger Web companies could afford up to now". Do the small guys really want it, and are they able to utilize this? In cursory look I found that A/B testing - a technique that is easier to implement, easier to interpret results, and more immediately impactful - is scarcely used outside large shops and the few tech-savvy startups. If adoption of A/B testing is as low as it seems, is there hope for eye-tracking? Inquiring minds want to know.
- GFischer 16y agoI work at a low-budget company (with a webpage straight out of http://www.webpagesthatsuck.com/ http://www.webpagesthatsuck.com/ ), and I'd buy this. This can be a much easier sell to the higher-ups than a 40.000 dollar study (we've already managed to make some small-cost service purchases - anything under U$ 50 is buyable).
- timcederman 16y agoThe market has already been proven by usertesting.com. Small to medium tech companies are very interested in testing like this, particularly for SEM pages. Proper A/B testing, even with Google's Website Optimizer, can be pretty daunting. Having a heat map (and in this case, one that is very simple to generate) to see where people are looking allows you to understand the performance of your page very easily.
- userfeel 16y agoOnly problem to usertesting is that it works with English sites only. At http://www.userfeel.com http://www.userfeel.com we try to solve this.