Just looking at the patterns I'd guess they have a huge amount of usage from school-age kids. In the summer months you see higher engagement per user. You als

Just looking at the patterns I'd guess they have a huge amount of usage from school-age kids. In the summer months you see higher engagement per user. You also see a compression of the weekday-weekend cycle. Both imply that something in the summer makes users use it more and especially on weekdays. Gotta be students.