Yet the author's memo was not taken very well. People aren't rational, the media is a page click machine, and all nuance is ultimately boiled down to a headline

Yet the author's memo was not taken very well. People aren't rational, the media is a page click machine, and all nuance is ultimately boiled down to a headline. What should we expect, that people are perfectly rational spheres? I'm aware this line of thinking is like "blaming the victim" for non-neurotypical people who don't know where the line is. It's not a great situation all around.