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That’s somewhat like a conclusion I came to about another field I am in, glassblowing. For a long time, I thought the idea was to become more skilled at the art

That’s somewhat like a conclusion I came to about another field I am in, glassblowing. For a long time, I thought the idea was to become more skilled at the art, and that would make me more sucessful… It turns out getting better at marketing is much more important, assuming the overall goal is to make money. Financially, mediocre glassblowers with excellent marketing do far better than excellent glassblowers with mediocre marketing.

systems 9y ago
well marketing is an art .. marketing was born with competition, you need marketing, because you are not the only one good at what you do marketing is anything and everything you do, to influence others, to achieve your objectives .. this does include the product design and features .. or in other words, the features you chose to include in your product marketing is not bad, and is not a waste marketing is not, in my opinion, more important than the skills required to create a product, but it is definitely very important ... because simply put, you are not the only "skilled" one in the market
- the_cat_kittles 9y ago
  "marketing is not bad, and is not a waste" nah. while not always bad, most of the time it looks like a prisoners dilemma
- intended 9y ago
  At some skill point the marginal utility of increasing marketing skill is greater than the marginal utility of increasing in glass Blowing skill.
- code_duck 9y ago
  Indeed, nothing bad about having marketing skill or excelling at it. Certain people can take average glass skill and, through marketing, networking` and product savvy, parlay it into greater fame and fortune than others - people who have been pounding at their craft for decades. Building a brand is a skill many artists don't excel at. It requires similar people skills to being a salesman. Often they have to rely on dealers, gallery owners and store owners who have the people skills to do retail and wholesale more successfully. The situation is somewhat mirrored in tech with the schism between programmers and CEO/investor/founder type personalities. In the niche I work in, some people got lucky and became 'famous' in a kind of underground video way on Instagram and Snapchat. These days it's starting to resemble a more traditional art market.

systems 9y ago

well marketing is an art .. marketing was born with competition, you need marketing, because you are not the only one good at what you do marketing is anything and everything you do, to influence others, to achieve your objectives .. this does include the product design and features .. or in other words, the features you chose to include in your product marketing is not bad, and is not a waste marketing is not, in my opinion, more important than the skills required to create a product, but it is definitely very important ... because simply put, you are not the only "skilled" one in the market

the_cat_kittles 9y ago
"marketing is not bad, and is not a waste" nah. while not always bad, most of the time it looks like a prisoners dilemma
intended 9y ago
At some skill point the marginal utility of increasing marketing skill is greater than the marginal utility of increasing in glass Blowing skill.
code_duck 9y ago
Indeed, nothing bad about having marketing skill or excelling at it. Certain people can take average glass skill and, through marketing, networking` and product savvy, parlay it into greater fame and fortune than others - people who have been pounding at their craft for decades. Building a brand is a skill many artists don't excel at. It requires similar people skills to being a salesman. Often they have to rely on dealers, gallery owners and store owners who have the people skills to do retail and wholesale more successfully. The situation is somewhat mirrored in tech with the schism between programmers and CEO/investor/founder type personalities. In the niche I work in, some people got lucky and became 'famous' in a kind of underground video way on Instagram and Snapchat. These days it's starting to resemble a more traditional art market.