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Is that really good PR? Or just news that hasn't hit the mainstream because they don't understand it or doesn't affect them much.
by jayflux 9y ago
Is that really good PR? Or just news that hasn't hit the mainstream because they don't understand it or doesn't affect them much.
- cratermoon 9y agoIt's good PR. If a mainstream media outlet looks into it they are predisposed to "hear" two views and weigh them equally. They'll get one from the OS/Security community saying "this is really bad" and one from Intel (via their spokespeople) saying "don't worry about it, we got it". Then their journalistic tendency will be to give more weight to what Intel say over what a bunch of "nerds" say, and the resulting headline will be "Intel fixing chip bug some say is puts the cloud at risk" or some such nonsense.
- flukus 9y agoI thinks it's more a case of bad "marketing" from project zero. Had the stuck with a single name "spectre" (with 3 variants) then the media would have had a story that's much easier to understand and repeat/sell. When it's a case of "x affects a" and "y affects a, b and c" then the story gets to confusing for them and their readers.