The idea of creating a single online market-place that does the enforcement/rights management component in addition to storage/search/sale is interesting. But

The idea of creating a single online market-place that does the enforcement/rights management component in addition to storage/search/sale is interesting. But that's already a crowded marketplace, and it's not clear to me why Kodak announcing they're going to enter a crowded marketplace would push their stock. Especially given that the announcement is paired with an up-front admission that they're accruing lots of useless technical debt at the beginning of the project. I would be more inclined to invest in Kodak on the basis of this announcement if it didn't mention cryptocurrency at all.