>Apple would prefer that everything be conducted in apps on mobile where they can take a 30% cut of initial sale and IAP revenue and not on the open web where m

>Apple would prefer that everything be conducted in apps on mobile where they can take a 30% cut of initial sale and IAP revenue and not on the open web where most of these ads take place. There is zero evidence that this is a priority for them or their long term business model. Their focus is on selling you hardware and making sure you're happy enough with their hardware that you're willing to pay a premium for it. Everything else is gravy or in support of that central goal. No-Tracking and privacy are two of the major value adds they have over their competitors. If they're going to forego things that their competitors get through privacy invasion, it makes perfect sense to turn that weakness into a strength.