4 ms·
Ads are never going anywhere. We had ads for decades that did not need to track your every move. They work fine and can work fine online. I fail to see why i
by jxdxbx 9y ago
Ads are never going anywhere. We had ads for decades that did not need to track your every move. They work fine and can work fine online.
I fail to see why internet ads being more like TV, radio, and print ads means that free services would go away. Rough geographic and interest-based targeting would still be possible, just like it is in those media.
- dragonwriter 9y ago> I fail to see why internet ads being more like TV, radio, and print ads means that free services would go away. Internet ads have drawn much of the money (disproportionately to their audience draw) from those other sources because they are more valuable because of better targeting and tracking. Reducing that reduces the value of internet ads, which reduces the level ofmserviced they will support; ones that are currently marginal will fail, and ones that are currently more solid will become marginal.
- tzs 9y agoWith radio and TV, it costs the same to produce and broadcast a show from a radio or TV station regardless of how many people actually listen to or watch it [1]. With a web site, the more people that visit it, the more it costs for hosting and bandwidth. Websites having a higher marginal cost for each new audience member compared to TV and radio might have an affect on how effective ads have to be to pay for the content. I could see web ads needing to be more effective than radio or TV ads because of that marginal cost. [1] well, sort of. If a show is popular, actors on the show might be able to negotiate higher pay, for example.