Crazy theory, but their stock very steadily this year and a lot of retail investors probably had short positions that they've been holding as a result. Lets sa

Crazy theory, but their stock very steadily this year and a lot of retail investors probably had short positions that they've been holding as a result. Lets say they threw this whole thing together betting that it would cause a bump in value. I'd bet the stair step on the price chart was a cascade of margin calls against all the short sellers because all the brokerages were forced to buy the stock to cover, further raising the price.