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> My experience has been that direct-sold ads produce more revenue for publishers than programmatic ads Yes, but do they provide an equally good ROI for advert
by TheCoreh 9y ago
> My experience has been that direct-sold ads produce more revenue for publishers than programmatic ads
Yes, but do they provide an equally good ROI for advertisers? (And the same level of granularity, tracking and reach as something like Google Adwords?) That's the real issue at play.
- tboyd47 9y agoIf price is any measure of value, yes.
- lm_nop 9y ago"Premium" sites (like the ones with engineering resources to build to AMP spec) e.g. NYTimes, WA Post, WSJ, are not really prime concern - they can afford to move to AMP and do whatever kind of ad sales they want (direct/programmatic). It's the smaller websites (Bob's Blog) who can't afford eng resources to build to AMP, and to build fast ads, who are "suffering" a loss of search results prioritistion. (These smaller sites may turn to shady ad networks, and suffer further with shitty ad payload, further lowering search preferences if based on page load). Does that mean smaller websites are stifled? Not sure...