>Fast websites stayed fast, and slow websites stayed slow. Website did ridiculous things for SEO when Google was the main traffic-driver on the web. Ridiculous

>Fast websites stayed fast, and slow websites stayed slow. Website did ridiculous things for SEO when Google was the main traffic-driver on the web. Ridiculous. If Google sufficiently penalized bloat in ranking most websites would remove the bloat. But it never was a significant enough factor.