Because it's really smart branding. Giga as a prefix has come to mean "really big, bigger than mega" colloquially, not just the metric uses of it. Maybe it's j

Because it's really smart branding. Giga as a prefix has come to mean "really big, bigger than mega" colloquially, not just the metric uses of it. Maybe it's just a form of inflation of hype :) What used to be called mega this and mega that, is now called giga this and that?