3 ms·

AMP pre-loads content, and no third party site can do that, so it's probably impossible to be as fast as AMP. The narrative of wanting to monopolize user traff

AMP pre-loads content, and no third party site can do that, so it's probably impossible to be as fast as AMP. The narrative of wanting to monopolize user traffic doesn't make much sense in light of the recent announcement around URLs.

ninkendo 9y ago
downvoters: this is 100% true. AMP has some nice standards on how to make a fast page but at the end of the day, google's re-hosting your page in a place where it can fetch in advance while obeying the same-origin policy, and clicking a result is the moral equivalent of unsetting a "display: hidden" attribute on the page. AMP only works today because it's re-hosted inside the origin (google.com), so much that in order to fix this in the future, they'll have to rush out a new web standard and implement it in chrome (and hope other browsers do the same:) https://amphtml.wordpress.com/2018/01/09/improving-urls-for-amp-pages/ https://amphtml.wordpress.com/2018/01/09/improving-urls-for-...
- deleted 9y ago
  [deleted]
shostack 9y ago
I'm not sure why you think it doesn't make much sense. Google can do things that benefit multiple parties including themselves. I think a lot of this is in reaction to FB's Instant Articles and wanting to gain further leverage over publishers. If you can commoditize publishers' content and control the format, and you supply the users and the monetization via ads, you can make the publishers do whatever you want because the alternative is for them to lose money, which they can't afford to do. In many ways, this is a very defensive play by Google. It also happens to provide a better user experience in some ways, which is awesome, and also helps further Google's goals of controlling ad formats and more importantly the data that is collected on publisher sites that lets them monetize their data in ways they may not be able to with AMP pages.

ninkendo 9y ago

downvoters: this is 100% true. AMP has some nice standards on how to make a fast page but at the end of the day, google's re-hosting your page in a place where it can fetch in advance while obeying the same-origin policy, and clicking a result is the moral equivalent of unsetting a "display: hidden" attribute on the page. AMP only works today because it's re-hosted inside the origin (google.com), so much that in order to fix this in the future, they'll have to rush out a new web standard and implement it in chrome (and hope other browsers do the same:) https://amphtml.wordpress.com/2018/01/09/improving-urls-for-amp-pages/ https://amphtml.wordpress.com/2018/01/09/improving-urls-for-...

deleted 9y ago
[deleted]

shostack 9y ago

I'm not sure why you think it doesn't make much sense. Google can do things that benefit multiple parties including themselves. I think a lot of this is in reaction to FB's Instant Articles and wanting to gain further leverage over publishers. If you can commoditize publishers' content and control the format, and you supply the users and the monetization via ads, you can make the publishers do whatever you want because the alternative is for them to lose money, which they can't afford to do. In many ways, this is a very defensive play by Google. It also happens to provide a better user experience in some ways, which is awesome, and also helps further Google's goals of controlling ad formats and more importantly the data that is collected on publisher sites that lets them monetize their data in ways they may not be able to with AMP pages.